“To truly upset a character, you must create a weakness or fear that you can tap into.” – pg. 4
“We care because they care.” – pg. 16
“[Evil characters] should still have their own stories and their own reasons for their actions. […] All villains have a value system that makes them believe their actions are right.” – pg. 74
“A good ending must make sense without being predictable.” – pg. 87
“What does your story present and explore that is universal and timeless? What is inherently human about it?” – pg. 95
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